Michael Litschka, owner and CEO of ML Marketing, and Viktoria Geresi, COO of ML Marketing, celebrate the start of a new joint era on the agency's 10th anniversary.

Founded in 2015, the agency stands for the strategic and operational integration of sports and social media projects like no other and has been expanding rapidly in recent years. ML Marketing employs around 60 employees across six locations (Vienna, Lucerne, Dusseldorf, Budapest, Istanbul, and Riyadh). The company develops the strategic direction of social media presences with its partners, produces and distributes content, and ensures community management through its 24/7 newsroom. Additionally, live streams and podcasts are produced in the in-house studio.

After being responsible for the agency´s development for two years in 2017, completing her law studies, and working as Head of Marketing & Sportsrights at LAOLA1/Sportradar, Viktoria Geresi returned as COO in 2023 and is now investing in ML Marketing's future by becoming a co-owner.

Since Geresi's return, the agency's internationalization has been significantly progressed through restructuring, process adjustments, and new location openings in the MENA region (Saudi Arabia, Türkiye). Geresi and Litschka plan to pursue future development steps, such as expanding all locations and creating specialized hubs in women's sports and new sports, together with their management board and their new advisory board.

Viktoria Geresi, COO & Co-Owner: "I am very pleased with the trust and appreciation that comes with this step. Both represent the excellent collaboration between Michael and me over the past ten years. By taking over shares, I want to send a clear message: 'I have returned to stay and believe in the future of ML Marketing and, above all, in the incredibly talented and motivated people who are going this path together with us.'"

Michael Litschka, CEO & Co-Owner: "In recent years, Viktoria has made a tremendous contribution to our current success at ML Marketing with extraordinary commitment, strategy-driven decision making and passion. The decision to make Viktoria a Co-Owner represents my appreciation of her achievements and my deep trust in our cooperation. I am convinced that we are strengthening and ensuring our leadership structure and the long-term stability of our agency."