The Social First agency ML Marketing takes on the development of the personal brand of Luca Miliffi, founder of the Wiener Neudorf–based Miliffico GmbH and one of the most discreet players in Vienna’s premium gastronomy scene. The goal of the partnership: to make Luca visible as Vienna’s Italian Taste Ambassador and in doing so, to open up an expertise that until now has been known only to a small circle of industry insiders.

Luca Miliffi develops food concepts for Vienna’s top gastronomy, sources products directly from Italian producers and conveys Italian culinary culture at a level that is rare in Vienna. On social media, he has so far had only a limited presence. That changes now, together with ML Marketing.

The collaboration kicks off with a comprehensive strategic phase, during which positioning, tone of voice and content architecture were developed for Luca’s personal channel as well as for its interplay with the corporate account of Miliffico GmbH. On this foundation, ML Marketing now takes over the operational execution: content production, community management, paid ads management as well as ongoing strategic consulting.

The focus lies on building an engaged community within Vienna’s premium food segment, building relevance through consistent thought leadership in the field of Italian culinary culture, and establishing Luca as the go-to address for everyone who wants to experience Italian culinary culture in Austria at the highest level.

**Michael Litschka, CEO at ML Marketing **

„We receive many personal branding inquiries where the substance still needs to be created. With Luca, it’s the opposite: the substance is already there, it was simply invisible until now. Premium personal brands don’t work through staging, but through proof. Our amThe Social First agency ML Marketing takes on the development of the personal brand of Luca Miliffi, founder of the Wiener Neudorf–based Miliffico GmbH and one of the most discreet players in Vienna’s premium gastronomy scene. The goal of the partnership: to make Luca visible as Vienna’s Italian Taste Ambassador and in doing so, to open up an expertise that until now has been known only to a small circle of industry insiders.

Luca Miliffi develops food concepts for Vienna’s top gastronomy, sources products directly from Italian producers and conveys Italian culinary culture at a level that is rare in Vienna. On social media, he has so far had only a limited presence. That changes now, together with ML Marketing.

The collaboration kicks off with a comprehensive strategic phase, during which positioning, tone of voice and content architecture were developed for Luca’s personal channel as well as for its interplay with the corporate account of Miliffico GmbH. On this foundation, ML Marketing now takes over the operational execution: content production, community management, paid ads management as well as ongoing strategic consulting.

The focus lies on building an engaged community within Vienna’s premium food segment, building relevance through consistent thought leadership in the field of Italian culinary culture, and establishing Luca as the go-to address for everyone who wants to experience Italian culinary culture in Austria at the highest level.

Michael Litschka, CEO at ML Marketing

„We receive many personal branding inquiries where the substance still needs to be created. With Luca, it’s the opposite: the substance is already there, it was simply invisible until now. Premium personal brands don’t work through staging, but through proof. Our ambition is therefore not to show the indulgence, but the work behind it: the selection, the tasting and the relationships with the producers. This is precisely what sets Luca apart from classic food influencers. And it is precisely this differentiation that we make visible on social media.“

Luca Miliffi, Founder of Miliffico GmbH

„ML Marketing understood that my business is built on long-standing expertise and deep trust. The strategy we developed together translates exactly that into a digital language that fits me and Miliffico. I am looking forward to our collaboration.“ bition is therefore not to show the indulgence, but the work behind it: the selection, the tasting and the relationships with the producers. This is precisely what sets Luca apart from classic food influencers. And it is precisely this differentiation that we make visible on social media.“

**Luca Miliffi, Founder of Miliffico GmbH **

„ML Marketing understood that my business is built on long-standing expertise and deep trust. The strategy we developed together translates exactly that into a digital language that fits me and Miliffico. I am looking forward to our collaboration.“